About Us
Since its inception, Bathwick has been providing insights to business leaders on the impact and timeline of emerging & future technologies in their sectors, and guidance to leading IT vendors on market dynamics and paths to success. Today, we focus particularly on AI and Quantum Computing.
Bathwick created the Synaptic Organisation Model in 1997, which predicted a number of key ways in which global business would change, including the rapid growth of Business Process Outsourcing and globalised supply chains. From that model, we developed the Connected World research programme which ran from 1999-2009, working with major tech partners including Oracle, Cisco, Sun Microsystems, and many others, and more than a dozen universities including Oxford, Edinburgh, UCL, Kings College, Southampton and Leeds Business School.
Today, nearly 30 years on, the Synaptic World model outlines how a fully digital world will change how we all live, work, and do business; it provides us with the unique perspectives we share with our clients, especially around AI, data platforms, quantum tech, and cybersecurity.
Our clients have included numerous MNCs mainly in the finance, media, aerospace and industrial sectors, and many of the world’s leading IT and services brands including IBM, Microsoft, HP, Oracle, Cisco, Accenture, BT, Capita, Ernst & Young, Fujitsu, Intel, Sun Microsystems, KMPG and Vodafone. We have also worked with a number of Government departments in the UK, the European Union, and the World Economic Forum.
Media/speaking
Jonathan Steel has authored dozens of thought leadership papers, spoken at more than 300 conferences, written two weekly national newspaper columns for the Financial Mail on Sunday on Internet & technology issues in the 2000s, and been a regular contributor on CNBC, the BBC & Sky.
Jonathan was an adviser to the UK Department of Trade on the UK’s response to dotcom developments (1999-2001), and was a member of the DTI’s Information Age Partnership. He is an alumnus of Imperial College London, was an adjunct professor at the Jersey International Business School, graduated the MIT NCAI/Machine Learning program, and is a fellow of the RSA.
Please contact <media@bathwick.com> for all media and speaking enquiries.